A new Car Commercial from Renault CLIO has gone viral not because of the car’s incredible engineering but rather the two-minute emotional lesbian love story. Commercial, which has been launched to celebrate 30 years of Renault CLIO model. This ad got everything romance, making out in the car, homophobic father, unhappy marriage, and even a heart-warming reunion.
The ad shows relationship between two French and British childhood friends who met in a foreign exchange program. They do everything together. We see them setting together in the backseat of the Renault CLIO, playing together on a swing, laughing and eating ice-cream.
The girls grow up, as does their friendship. And now they are no longer sitting in the backseat of the Renault, but behind the steering wheel. laughing, soaking wet, and making out. Letters and photographs are exchanged. The father of the British girl finds one such Letters and is seen screaming at her.
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The French one marries a Man. But she leaves her husband and drives to see her childhood sweetheart. The final shot shows the two women happily together with a daughter of their own, driving to their parents house in Renault CLIO. we learn that like the new Renault Clio, this love between both women, is “30 years in the making.”
“Many things have changed in those thirty years,” added Dave Monk, Executive Creative Director at Publicis-Poke, who produced the ad. “While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.”
People cannot BELIEVE that Renault managed to give this much heart into a Car commercial.
The Independent called it “heartwarming” and Business Insider said it a “two-minute masterpiece.” Fast Company called it “a remarkable feat.”
Adam Wood, Marketing Director at Renault UK said of their new ad, “Renault brings people’s passion for life a little closer through our cars. We wanted to humanize and celebrate, not just thirty years of progress of the Renault Clio, but also the progress made within culture, society and life in that time. The Renault Clio is as in tune with the times today as it always has been.”